At that event, you will set the final dollar goal for your campaign — a goal you know you will be able to reach. (Notice, I didn’t say, what difference will it make for your organization.) The vision is not about your organization’s needs. Your vision is about the difference your newly capitalized organization will make in the lives of others. Your case for support is the main resource from which you will draw for a wide range of communications tied to your capital project. A case for support can be written in the first or third person, although writing in the third person gives it a more objective tone.
Are there concerns from board members that seem particularly relevant? Which part of the project does everyone seems equally excited about? What images or colors seem to resonate strongly with this campaign’s projects and aspirations? Keep these notes handy capital campaign case statement as you begin the outline for your case statement. The content in your nonprofit case for support must be developed in collaboration with multiple teams as well as senior leadership. Board members and leaders need to ensure that the vision and mission of the organization is clearly communicated and understood by all.
Make it visually appealing and easy-to-read
This is your opportunity to really sell your organization; it’s not a time to be overly humble. Both organizations are committed to safe, reliable care closer to home. Building a new radiation treatment center in Moses Lake would eliminate additional patient stress of traveling several hours to receive treatment. It would also reduce possible exposure to COVID-19 for our immunocompromised neighbors with cancer. Cancer patients living in the Columbia Basin who require radiation treatment can travel to Wenatchee, Spokane, Tri-Cities, Seattle or out-of-state for treatment. Confluence Health and CBCF realize that this travel causes significant emotional, physical and financial stress on patients and their caregivers.
Do You Have the Major Gift Prospects to Meet Your Capital Campaign Goal?
A case statement is a public-facing document that helps convince donors to support a cause during a specific fundraising campaign. It can be used in any fundraising campaign, such as the annual appeal, major gift campaigns, capital campaigns, and endowment campaigns. Your case statement captures the need, logic, and heart of your capital campaign all in one place. It is a persuasive piece that serves as the foundation for creating campaign donor appeals, grant applications, and other campaign materials. This document must include the nonprofit’s mission and vision to introduce your organization to the reader.
Moreover, relevant biblical narratives and teachings can be woven into the description of the capital project, elucidating the connection between spiritual values and the concrete aim of your campaign. The deep intertwining of the project’s goals with biblical virtues can catalyze generosity, support, and enthusiasm among your parishioners. This integration presents an opportunity to demonstrate that the capital project embodies the spirit of stewardship, service, and community building, foundational tenets of the Christian faith. Write your case statement for your donors and supporters, not your internal audience. Make the gist of your argument straightforward and easy to understand. Once your nonprofit case for support is complete, get internal and external feedback, but be careful about getting stuck in an endless feedback loop.
CASE Future Fund
One of the first things you need for your campaign is a case for support. Your case provides the foundation for crafting a complete campaign plan. A case for support needs to balance its focus among the organization, the community, and the donor. The fact of the matter is that quite often, these end up as materials you leave behind after soliciting prospects. They don’t necessarily revisit them, and for many prospects, they’ll start collecting dust as soon as your representatives are out the door.
Career Central
Donors are more likely to give when they feel connected to the cause and understand the impact of their gift. A compelling case statement provides them with that clarity and confidence.To learn more about how a case statement can be used, scroll down to the ‘how’ section below. Additionally, a case statement is essential for building credibility.
By approaching these challenges with the right attitude, churches can create case statements that are effective, inspiring, and capable of seizing the attention of potential donors. Strategically, a well-crafted case statement amplifies the campaign’s success rate. It consolidates the elements of an effective case statement, such as a defined purpose, clear goals, justification for fundraising, and an explicit call to action.
It then places special focus on the quantified and qualified details of the project. The best cases for support weave together the image of the nonprofit, its role in the community, and how this fundraising initiative will benefit its users and the community in general. A strong case for support is essential when raising money for a capital campaign. This document forms the basis for all of the marketing materials you will develop in the fundraising process.
- It is of utmost importance to address these challenges head on and formulate strategies that can help in overcoming them.
- Here’s where you talk about your programs and how you are working to solve this problem.
- Make it easy for them to take action by providing clear instructions and contact information.
- The design styles and language used to inform and motivate have to hit home.
- Presented below is a notated case for support example from a health care facility capital campaign with notes on how it was amended to address COVID-related fundraising impacts.
This will help your potential donors understand your organization and feel more comfortable supporting once they can see how much you’ve grown. For example, your campaign volunteers may think that the first thing you need is a fancy campaign brochure. But it’s much wiser to focus on a well-conceived communications plan first. Also known as a case statement, a case for support for a capital campaign is a clear and compelling set of ideas that literally make the case for why donors should give to your capital campaign. Though over the phases of the campaign, the way those ideas are expressed will shift and change, the key concepts will stay the same.
If they need a refresher on the scope of the campaign, the project it is funding, or other important information, they can consult it. Typically spanning 3-5 years, your organization’s capital campaign may outlast many of your personnel and may be ongoing when you bring in new members of your team. While it’s important to make sure you’re ticking the boxes when it comes to essential case statement elements, you should also pay attention to how your case statement is written. For it to be a truly compelling and persuasive asset for your campaign, you’ll need to lean into your wordsmithing powers.
- Their return on investment is in helping a nonprofit realize a solution.
- Also known as a case statement, a case for support for a capital campaign is a clear and compelling set of ideas that literally make the case for why donors should give to your capital campaign.
- As the number of cancer patients continues to grow, transporting hundreds of sick patients out of the Columbia Basin to receive their treatment no longer makes sense.
- State the need precisely—what it is, and who exactly will benefit by meeting that need.
All of your key representatives should have a well-rehearsed case statement in their back pocket to present to prospects. The presentation should hit all of the key points of your long-form statement but should remain brief for spur-of-the-moment solicitations. As it is under development, keep in mind some of the following ways your case statement can be put to use over the course of the campaign.
With regards to style, content clarity, and overall tone, aim to make your booklet and all capital campaign materials more relatable and substantive. The case for support outlines the campaign vision, explains all the details of the campaign and reasons why the organization is undertaking a major expansion/improvement project. Most importantly, it highlights all the benefits that a successful campaign will provide.
